Lewes, DE -- (SBWIRE) -- 05/05/2015 -- Winter tires, also referred to as snow tires, cold weather tires, and thermal tires, improve the road safety for vehicles during winter, and thus play an important role in reducing road accidents. These tires are made of soft rubber compared to the all-season or summer tires, which help achieve better grip during winters. Furthermore, the newer generation of winter tires is designed with a more flexible rubber compound that is less prone to stiffening in colder temperatures. Its tread is designed to provide improved traction on wet, slushy, snowy, icy, and dry cold surfaces. Winter tires are fitted in sets of four, because fitting only a pair affects the balance and stability of the automobile. Winter tires are of three types: performance, studded, and non-studded.

Report forecast the winter tire market in Italy to grow at a CAGR of 1.11 percent over the period 2014-2019.

This report covers the present scenario and the growth prospects of the winter tire market in Italy for the period 2015-2019. Forecasts and analysis of the market have been done in terms of volume. The market size is calculated on the basis of the unit sales of winter tires in Italy. The market includes the following segments:
- Passenger car winter tires: includes passenger car and utility vehicle tires
- LCV winter tires
- Truck winter tires
- Bus winter tires

According to the report, passenger cars typically account for the majority share of total vehicle production among all the vehicle segments. Being the biggest segment, passenger cars have a considerable impact on sales in the tire market in any economy. In the EU (comprising 28 member countries) in particular, an increase in new passenger car sales was observed in 2014.

Further, the report states that the winter tires command a premium over their counterparts and depending on the type, quality, and size of the tires, the price range varies.

Winter Tire Market in Italy 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key players in Winter Tire Market in Italy 2015-2019: Apollo Vredestein, Bridgestone Europe, Continental, Cooper Tire & Rubber, Goodyear Dunlop Tyres UK, Kumho Tire, Maxxis International, Michilin, Nokian Tyres, Pirelli Tyre, Rosava Tires, Sumitomo Rubber Industries, Toyo Tire & Rubber and Yokohama Rubber

Market driver
- Rise in scope of replacement tire segment
- For a full, detailed list, view our report

Market challenge
- Cost of winter tires: high investment for users
- For a full, detailed list, view our report

Market trend
- Increased number of innovations in market
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Spanning over 145 pages, "Winter Tire Market in Italy 2015-2019" report covers Executive Summary, List of Abbreviations, Scope of the Report, Market Research Methodology, Tire Market Overview, Tire Classification, Tires: Key Markets and Distribution Channels, Factors Influencing Cost of Manufacturing Tires, The Life Cycle of Tires, Segmentation of Key Tire Manufacturers by Geography, Traits of European Tire Market, EU Tire Labeling Regulations, EU Winter Tire Regulations, Winter Tires – an Overview, Italy – an Introduction, General Overview of Tire Market in Italy, Market Landscape, Segmentation of Winter Tires Market by Vehicle Type, Buying Criteria, Market Growth Drivers, Drivers and their Impact, Market Challenges, Impact of Drivers and Challenges, Market Trends, Trends and their Impact, Winter Tires: Safety Advantage and Storage, Vendor Landscape, Key Vendor Analysis.

For further information on this report, please visit- http://www.marketresearchreports.com/technavio/winter-tire-market-italy-2015-2019

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