Albany, NY -- (SBWIRE) -- 05/15/2015 -- About Social Gaming

Social gaming refers to playing online games on social media platforms, networking sites, or social media applications. It was born as a result of the collaboration between the social networking site, Facebook, and the popular game, Farmville, which was developed by Zynga in 2009. Following the success of Farmville on Facebook, social gaming became increasingly popular across the globe. The social gaming market in the US is one of the biggest markets worldwide. Most of the vendors focus on this region for launching better and more creative games. For instance, games such as Candy Crush Saga and FIFA series immediately witnessed an increase in their gamer base following their launch on social media platforms in the US. An increasing number of people have accounts on social networking sites and other platforms, which is the primary reason for the popularity of social gaming in the US.

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Technavio's analysts forecast the revenue of the social gaming market in the US to grow at a CAGR of 19.63% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the social gaming market in the US for the period 2014-2019. To calculate the market size, the report considers revenue generated from the three segments of the social gaming market in the US, namely, virtual goods, advertising, and lead generation. In addition, the report discusses the major drivers that influence the growth of the market. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends that are emerging in the market.

Technavio's report, Social Gaming Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of social gaming market in the US and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

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Key Vendors

Electronic Arts (EA)
King Digital Entertainment
Peak Games
Wooga
Zynga

Other Prominent Vendors

Arkadium
Crowdstar
DeNA
GREE
Kabam
Peak Games
Playdom
Pretty Simple Games

Market Driver

Increase in number of social gamers
For a full, detailed list, view our report

Market Challenge

Increased adoption of alternative gaming devices
For a full, detailed list, view our report

Market Trend

Use of analytics in social gaming
For a full, detailed list, view our report

Key Questions Answered in this Report

What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

Table of Content

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report
03.1 Market Overview
03.2 Base Year
03.3 Vendor Segmentation
03.4 Product Offerings

04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology

05. Introduction

06. Market Landscape
06.1 Market Snapshot
06.2 Market Overview
06.3 Market Size and Forecast
06.4 Five Forces Analysis

07. Market Segmentation by Revenue
07.1 Social Gaming Market in US by Revenue 2014
07.2 Time Spent on Social Games in US
07.3 Money Spent on Social Games in US

08. Market Segmentation by Number of Social Gamers
08.1 Social Gaming Market in US by Number of Social Gamers 2014-2019
08.2 Demographics
08.2.1 Social Gamers in US by Age Group
08.2.2 Education Level of Social Gamers in US

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