Atlanta, GA -- (SBWIRE) -- 06/18/2015 -- The power and efficiency of content marketing in spreading the word about a certain brand have led to a more strict global competition where everyone is vying for ultimate visibility and conversion. Many marketers were able to adapt the recurring changes in the trends of content marketing, but there are some who do not manage to grasp the full features of having a decent content marketing strategy. This happens because they invested too much on social media networks in gaining visibility where other fruitful opportunities that the Internet can offer were left behind. According to Smart Insights, 56% of the marketers have admitted that they do content marketing; yet, they do not have a defined strategy which is very alarming because it only means that the focus of the marketers is not identified.

This year, most of the content marketing trends are centralized on more engagement and development of long-term relationships with the target audience and the existing customers. The marketers' focus towards the lead generation and selling become less because it would only give brands short-term conversion. Unlike building customer loyalty, engagement, and brand awareness, marketers are rest assured that their connection with the audience is far stronger and are more on long term conversions. In fact, established customer engagement could lead to more referrals because the loyal customers will be the one who will promote the brands through their personal, positive experience with the brand. Marketers do not have to keep pushing their selves onto the consumers because better consumer engagement will make the target audience to patronize the brands.

In fact, once the marketers identified and analyzed the content needs of the consumers, it just right that they should decide on how and where to invest their content marketing budget to experience its beneficial effects to the brands. And most probably the top six content investments that is worth including in the content marketing plans are: (1) content creation (external), (2) paid advertising for network promotion of the brand, (3) Paid social distribution through social media networks such as Facebook, Twitter and Buzzfeed, (4) content promotion through press releases and social media, (5) content creation (internal – new content format) and (6) strategy and editorial, where the content distributed, will be scheduled.

For this content marketing investments bear fruitful results, marketers should make sure that the every aspect of content marketing will be followed. These aspects include:

- Strategy: it is documented, the content marketing objects are assigned, the KPI's are set and the ROIs are measured through analytics.
- Planning: the frequency of distribution is planned, internal and external help to create content are sourced, and editorial calendar is planned
- Creation: relevant content is created, editing content into more digestible format like infographic or video, and creation of content in timely themes
- Distribution: utilization of owned media in distributing the content, increasing the content reach, generating promotional content on earned media

The bottom line, in utilizing a content marketing plan, marketers should have definite information on what their target audience would mostly patronize and how often they consume relevant content. This will help marketers know exactly what to deliver and offer to their target audience which will surely build stronger consumer engagement and loyalty that could turn into conversion in time.

About Vitarank
Vitarank has developed cutting-edge SEO campaigns and providing results in highly competitive markets since 2009. With over 5,000 keywords ranked on page 1 of Google since its inception, Vitarank has been providing predictably positive results through the toughest and most competitive search engine landscapes in history.

With customers ranging from fortune 1000's, publishers, webmasters and super affiliates to large agencies who put their name on Vitarank's brand, customer satisfaction and on time results are Vitarank's only concern. Their on-time delivery guarantee ensures that its clients can hit deadlines and excel without micromanaging their SEO campaigns no matter what the company's size or volume of orders.