Raleigh, NC -- (SBWIRE) -- 10/15/2010 -- SUBWAY® restaurants has announced that Jared Fogle, known popularly as “the SUBWAY® Guy” in a series of commercials for the franchise, is scheduled to judge the N.C. State Fair’s Great Fair-A-Thon Challenge on Tuesday, Oct. 19 at 1 p.m. MSA, agency of record for SUBWAY® restaurants and the N.C. State Fair, designed the Fair-A-Thon as a 60-minute scavenger hunt around the fairgrounds, challenging participants to explore new areas, vendors and rides that they may have overlooked in the past.

The Great Fair-A-Thon Challenge will be comprised of 26 weighted stops around the Fairgrounds, five of which are mandatory. The designated stops will be scored on a tiered point system depending on difficulty. The two teams with the highest scores by the end of the hour will make it to the final round, which will be a Family Feud-style trivia round, held at the Waterfall Stage, and emceed by Fogle and Mike Morse of G105-FM’s “The Showgram” morning radio show. The trivia will be specific to the Fair, North Carolina and agriculture, based on surveys posed in advance to N.C. State Fair fans.

QUOTES:
“The N.C. State Fair Great Fair-A-Thon is not only an exploration of the physical fairgrounds but also a celebration of all the little aspects that culminate to make the Fair a great adventure,” said Fogle. “I am excited to serve as emcee for the competition. I hope to motivate others to begin and continue their own journeys of health and fitness, whether it is through competitions such as running in the NYC marathon, which I will do this year, or through everyday lifestyle choices.”

DETAILS:
- Great Fair-A-Thon Challenge participants have been competing in an online virtual scavenger hunt since early September. Winning teams from the online scavenger hunt will participate in the Great Fair-A-Thon Challenge on Oct. 19.

- The Great Fair-A-Thon Challenge winner will receive a two-day package to watch Fogle compete in the NYC Marathon, scheduled for Sunday, Nov. 7. The package will include round-trip airfare and hotel stay for two adults. The second place winner will receive a $250 SUBWAY® gift card. Each semifinalist will receive a free SUBWAY® party platter.

- For more information on the Great Fair-A-Thon Challenge, visit http://www.ncstatefair.org/2010/Competitions/SubwayChallenge.htm.

- Fogle was a 425-lb. freshman at Indiana University when he lost 245 pounds within a year in part by eating Subway sandwiches rather than junk food as well as exercising. He has established the Jared Foundation to help educate children, parents and caregivers about the importance of a balanced diet and regular physical exercise. For more information on the Jared Foundation, visit http://www.jaredfoundation.org.

ABOUT SUBWAY® RESTAURANTS:
The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 33,000 locations in 92 countries. Headquartered in Milford, Conn., and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand was ranked the number one Franchise Opportunity and the number one Global Franchise in the 2010 edition of Entrepreneur magazine's “Annual Franchise 500®” survey, an honor that the SUBWAY® chain has received 17 times in the past 23 years. For more information about the SUBWAY® restaurant chain and its sustainability efforts, please visit http://www.subway.com and http://www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor’s Associates Inc.

Jill Mastrangelo
MMI Public Relations
(919) 233-6600
jill@mmipublicrelations.com
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http://www.mmipublicrelations.com