Dallas, TX -- (SBWIRE) -- 11/01/2010 -- This report offers insights into the market opportunities and entry strategies adopted by foreign OEMs (original equipment manufacturers) to gain a market share in the Australian defense industry. In particular, it offers in-depth analysis of the following:

Market opportunity and attractiveness: detailed analysis of the current industry size and growth expectations during 2010–2015, including highlights of the key growth stimulators. It also benchmarks the industry against key global markets and provides detailed understanding of emerging opportunities in specific areas.

Procurement dynamics: trend analysis of imports and exports, together with its implications and impact on the Australian defense industry. Industry structure: five forces analysis to identify various power centers in the industry and how these are likely to develop in the future.

Market entry strategy: analysis of possible ways to enter the market, together with detailed descriptions of how existing players have entered the market, including key contracts, alliances, and strategic initiatives.

Competitive landscape and strategic insights: analysis of competitive landscape of the defense industry in Australia. It provides an overview of key defense companies (both domestic and foreign), together with insights such as key alliances, strategic initiatives, and a brief financial analysis.

Business environment and country risk: a range of drivers at country level, assessing business environment and country risk. It covers historical and forecast values for a range of indicators, evaluating business confidence, economic performance, infrastructure quality and availability, labor force, demographics, and political and social risk.

Table Of Contents

1 Introduction
1.1 About this Report
1.2 Definitions
1.3 Methodology
1.3.1 Secondary research
1.3.2 Primary research
1.3.3 Conventions
1.4 ICD Research Terrorism Index
1.5 About ICD Research Defense Intelligence Center

2 Executive Summary

3 Market Attractiveness and Emerging Opportunities
3.1 Defense Market Size and Forecast
3.1.1 Australian annual defense expenditure expected to reach US$24.7 billion by 2015
3.1.2 Defense expenditure driven by military modernization, terror threats, changing Asia-Pacific power dynamics and peacekeeping missions
3.2 Analysis of Defense Budget Allocation
3.2.1 Capital expenditure share to decrease to US$5.9 billion by 2015
3.2.2 Budget allocation for air force, navy and army expected to increase in the near term
3.2.3 Allocation for air force is expected to increase moderately in the forecast period
3.2.4 Navy expenditure expected to increase marginally during the forecast period
3.2.5 Army expenditure expected to increase at a CAGR of 3.78% in the forecast period
3.2.6 Budget allocation for defense support, intelligence and personnel expected to increase in line with defense budget
3.3 Homeland security market size and forecast
3.3.1 Border protection and aviation security to drive growth of homeland security budget
3.3.2 Terrorism and illegal fishing to drive homeland security expenditure
3.4 Benchmarking with Key Global Markets
3.4.1 Australia ranked fourteenth among top military spenders
3.4.2 Australian defense expenditure accounts for 1.5% of global spend
3.4.3 Defense expenditure as percentage of GDP to increase over forecast period
3.4.4 Australia ranked fourteenth among top arms importing countries
3.4.5 Australia ranked twenty ninth among top arms exporting countries
3.5 Market Opportunities: Key Trends and Growth Stimulators
3.5.1 Increased surveillance needs expected to drive demand for UAVs
3.5.2 NCW program expected to drive demand for communication, data management and networking technologies
3.5.3 Land fleet capacity expansion expected to drive demand for upgraded vehicles and armory
3.5.4 Submarines upgrade to drive the demand for submarine rescue vehicles, sonar systems, and ship management and control systems
3.5.5 Safety of troops continues to drive demand for protective equipment
3.5.6 Border security concerns expected to drive demand for patrol vessels, and monitoring and security equipment
4 Defense Procurement Market Dynamics
4.1 Import Market Dynamics
4.1.1 Defense imports expected to increase considerably over the forecast period
4.1.2 Germany loses market share of arms transfers with Australia to the US and France
4.1.3 Imports of aircraft and missiles continue to increase
4.2 Export Market Dynamics
4.2.1 Defense exports expected to increase during forecast period
4.2.2 Ships constitute majority of exports

5 Industry Dynamics
5.1 Five Forces Analysis
5.1.1 Bargaining power of supplier: low to medium
5.1.2 Bargaining power of buyer: high
5.1.3 Barrier to entry: high
5.1.4 Intensity of rivalry: medium to high
5.1.5 Threat of substitution: high

6 Market Entry Strategy
6.1 Market Regulation
6.1.1 AIC program ensures the participation of local industry
6.1.2 Approval for foreign investment in defense sector set at US$ 216.2 million
6.2 Market Entry Route
6.2.1 Establishing domestic subsidiary is preferred market entry route
6.2.2 Foreign OEMs sub-contract defense deals to domestic firms in order to enter the market
6.2.3 Foreign OEMs offer domestic companies access to global supply chains in order to enter the industry
6.2.4 DRSS provides opportunities to develop strong relations with the ADO
6.3 Key Challenges
6.3.1 Cost overruns and project delays continue to worry defense industry
6.3.2 Global supply chain pose challenge for foreign OEMs

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