London, England -- (SBWIRE) -- 02/15/2011 -- RedEye today announces it is running a series of concise webinars focusing on behavioural email, ranging from basic advice up to advanced practices. The first one takes place on Thursday 17th February 2011 at 3.00pm and is entitled ‘Behavioural Email Made Easy’.

In only 20 minutes, this beginners’ guide will help marketers understand and implement behavioural email and demonstrate how it can simply and effectively generate extra revenue. Relevant to all ecommerce sectors including retail, travel and gambling, the brief session packs in a lot of useful content and uses real-world case studies to illustrate success.

Behavioural email is still somewhat of a secret in the online marketing world. Although increasingly talked about, recent research has revealed only 7% of companies are actually utilising it today. This webinar is designed to help anyone interested in using behavioural email understand more about how it works and how they can benefit from it. In addition, it dispels the myth that behavioural email has to be expensive and complicated.

The webinar will provide users with the following insight:
• Discover what behavioural email is and how it works.
• Understand why behavioural email is so effective.
• Learn how to implement automated campaigns at a low cost, with a big ROI.

The webinar will feature client case studies from Clifford James and Haven Holidays.

Click to register
http://www.redeye.com/events/webinars/

Timing:
• 17th February 2011
• 3.00pm-3.30pm
• 20 minutes with 10 minute Q&A