Fergus Falls, MN -- (SBWIRE) -- 02/21/2011 -- Certified Service, a new approach to help make customers so satisfied with service at the dealership that they won’t want to take their vehicle anywhere else, is now available at Nelson Auto Center, a prominent Fargo GMC dealer.

“The purchase of a vehicle is only a portion of the customer’s full experience with their vehicle, which they will drive for several years,” said Steve Hill, GM North American vice president, Customer Care and Aftersales. “For GM to fulfill its vision to design, build and sell the world’s best vehicles, we must provide a truly exceptional ownership experience from the first day of ownership until they buy their next vehicle from us. Our customers expect and deserve this.”

Certified Service elements, available at this Fargo GMC dealer, include a new service look and feel, national retail programs offering competitively priced, convenient service performed by trained experts who best know these vehicles, and a new focus on the total vehicle ownership experience.

“Certified Service brings together many of the necessary elements for creating positive, long-lasting relationships with our customers,” Hill said. “It’s more than a name change - it’s a commitment from the highest levels of this company to provide superior treatment, convenience and value during every service visit.

Fargo GMC Presents Certified Service

“Exceptional customer care is everyone’s job at GM and our dealers’, especially as newly launched vehicles – such as the Chevrolet Cruze and Volt – bring in more and diverse owners into the family.”

Throughout 2011, Certified Service, available at this Fargo GMC dealer, will continue to build upon a successful national value pricing strategy that includes pricing benchmarked against the competition; a broader choice of service and price options to suit owners’ priorities and budgets; rebates on certain key products and services; and a tire price match guarantee. A signal of the success of the program is the record number of dealers – 93 percent – who have enrolled in the program.

Hill said dealers, who are fully committed to this new service approach, will be supported by new, integrated sales and service field organization, as well as fresh marketing programs, such as value pricing, designed to bring more customers back to dealer service lanes.

“By combining Certified Service with our industry-leading OnStar real-time onboard vehicle diagnostic capabilities and monthly email reports, our customers will have current information on the status of their vehicle’s operating condition and all the resources needed at their fingertips to conveniently manage their car care,” Hill said. “We want to make it a no-brainer for them to return to their dealership for all of their vehicle needs.”

For more information on this new program at Nelson Auto Center, please call (866) 505-0499 or visit http://www.nelsongmfergusfalls.com.

About:
At Nelson Auto, they're here to make your buying experience as pleasant, easy and as quick for you as possible. They would be happy to assist with your vehicle search in any way possible. Nelson maintains a vast inventory of new and used vehicles, vehicles that will be a perfect fit for any type of car buyer!

Contact:
Nelson Auto Center
2228 College Road
Fergus Falls, MN 56537
866-505-0499