Houston, TX -- (SBWIRE) -- 03/09/2011 -- Press release is a type of news that is used by companies for promotion purposes. The companies often launch a new product or service and they want to make know to their customers. One way to announce the launching of a new product is by using the press release. The press release allows you to include a link to your website. You can also include the contain information. The URL and the contact information are added to the bottom section of the press release. Some of the contact information which you can include are name, address, telephone number, fax number and etc.
The format of the article is different from press release, advertisement or sales letter. Many people use the article they submit to the article directories to submit to press release directory. As a result, the editor from the press release directory rejects the article. This is because the format of the article is not suitable to be used as press release. When writing press release, you must use a third party nouns. In a press release, you can use I, me, you, or your. Instead, you have to use third party nouns such as they, their, the company, the product and etc. Using the first person noun can possibly cause your press release to be rejected.
The leading paragraph of the press release is the most important paragraph. Before the first sentence in the first paragraph, there is a date and venue. The date is usually the date on which your press release will be published. Since you don’t know when your press release will be published, you can put an estimate date. Normally, it takes 1 – 2 days for a press release to get approved. Therefore, you can put the date 1 or 2 days ahead of the time you submit the press release. The venue is the city where the event will take place.
The press release must be written in objective format. It must be able to send out the message effectively to the potential customers. When writing press release, you should not use first person verb such as “I”, and “you”. The verb “our” is not recommended in the press release. Promotional words should not be used in the press release.
If you don’t know how to write the press release, you can hire a SEO company to help you. The SEO company has many writers that know how to write the press release. They understand the requirements of writing a good press release. They know the format of the press release. In addition, they are able to produce informative press release that have a high conversion rate. If you purchase the press release service from a SEO company, you will get high quality press release that is free from grammatical mistake. Before hiring a SEO company, you should compare the price and features. You should take some time to decide which type of press release distribution service is suitable for you. Reading customer reviews ensures that you will find the right press release distribution service.