Brazil, South America -- (SBWIRE) --05/26/2011 -- With Brazil a rapidly emerging market in the global conversion to digital cinema, Christie®, the world leader in digital cinema projection, and Cinema Equipment and Supplies (CES), a leader in the installation and service of digital projectors in Latin America and the Caribbean, are hosting a 4-day Level 1 training and certification program for exhibitors and technicians seeking to strengthen their expertise in the installation of Christie digital cinema projectors. The seminar, led by Christie and CES engineers, sold out almost immediately upon introduction. It is being held at the Atlántico Hotel in Santos, Sao Paulo, Brazil, from May 24 – 27.

Brazil’s first Christie certification program will offer an introduction to digital cinema that includes a review of Christie hardware and software, digital servers and automation, macro title/configuration, and 3D solutions and configuration. It also includes practical, hands-on training with an industry-leading Christie digital cinema projector, which is recognized as providing the brightest images at the lowest cost of operation. Christie draws upon more than 80 years in the exhibition industry and global expertise in digital cinema to provide one of the most comprehensive training and certification programs available today. Upon completion of their Level 1 Training, participants will be recognized as authorized digital cinema technicians specializing in Christie projectors.

Reflecting Christie’s strong confidence in Brazil as a vital part of the company’s global vision, one of Christie’s top executives and earliest pioneers in the introduction of digital cinema to the Latin American market, Craig Sholder, vice president of Christie’s Entertainment Solutions, is personally participating in the seminar. His notable success in providing exhibitors with the highest quality digital cinema equipment has played an important role in accelerating the adoption of the technology.

“It is a great honor to be part of this important program. As a Christie Preferred Partner, CES – led by its president, Guillermo Younger – has been instrumental in bringing our technology not just to Brazil, but throughout Latin America and the Caribbean,” said Sholder. “With the market demand for digital cinema projectors continuing to grow across the globe, it’s important for exhibitors to have only the best in expertise, experience and dedication, and these are exactly the qualities that Christie and its partners like CES bring to the digital cinema marketplace.”

Added Younger: “There is a great demand for more technical training in digital cinema in Latin America. As the world leader in digital cinema, Christie’s expertise and knowledge is unmatched by any other manufacturer. We are very pleased to be working with Christie, helping exhibitors and technicians to deliver the most exciting movie-viewing experience to audiences across the country.”

About Cinema Equipment and Supplies
Cinema Equipment and Supplies (CES) has been providing great value and exceptional service to the theater industry since 1984. The company offers a wide variety of cinema products ranging from 35mm to digital applications, with certified trained technicians and competitive pricing that deliver a “one stop shop” for theaters worldwide. In addition to providing great values in products ranging from lens tissue to digital servers to projectors, CES carries an extensive inventory of many other products including new and rebuilt theater equipment. For more information, visit http://www.cinemaequip.com/.

About Christie
Christie Digital Systems USA, Inc., a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925), is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in digital projection systems since 1979, Christie® has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. With the acquisition of Vista Controls Systems, Corp., Christie offers the most complete and advanced solutions for cinema, live venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments. For more information, visit http://www.christiedigital.com/en-us/pages/default.aspx

For more information contact:

David Paolini, Christie
(519) 749-3127
david.paolini@christiedigital.com

Mario Almonte, Herman & Almonte Public Relations
(212) 616-1190, ext. 267
malmonte@herman-almontepr.com

Christie® is a registered trademark of Christie Digital Systems USA, Inc.