Boston, MA -- (SBWIRE) -- 06/11/2014 -- Adult mouth care recorded 8% value growth in 2013 due to players' active marketing campaign. There were no new products to challenge the dominating brands, and the existing leading brands constantly inform consumers of the positive effects of mouth care. Manufacturers have also developed different marketing for different consumers. For example, during the college entrance exam season, companies focus on school parents who are worried about their children's health.

Competitive Landscape

Dong Kuk Pharm Co Ltd maintained its leading position in 2013 with a 66% value share. The manufacturers' steady seller, Oramedy, dominates adult mouth care in South Korea. The company continued with its aggressive marketing activities with the famous advertising slogan "Ah! Oramedy".

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Industry Prospects

Adult mouth care is expected to increase by a CAGR of 1% in constant value terms over the forecast period. The number of patients of stomatitis is predicted to increase because of consumers' busier and more stressful lifestyles. There has been complains about existing adult mouth care products in ointment or liquid format. People are not able to eat or drink and also feel pain for a while after using adult mouth care products. Thus, new products developments are to improve such inconvenience.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Adult Mouth Care in South Korea market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Adult Mouth Care in South Korea?
- What are the major brands in South Korea?
- What is the market size of Adult Mouth Care in South Korea?
- What are the major brands in South Korea?
- Is dental care valued in South Korea?
- Do consumers prefer homemade adult mouth care solutions?

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