Boston, MA -- (SBWIRE) -- 08/19/2014 -- Even though bleach is necessary, especially for stain removal, many users have been turning to alternatives thus slowing down the growth of bleach. The value growth rate in 2013 was slower at 9% as compared to 2012 when an increase of 10% was recorded. Continued awareness campaigns that put bleach in a negative light as a health hazard, as well as the continuing search for alternatives, contributed greatly to the slowdown. Nevertheless, many consumers still perceive that bleach offers the best results for disinfection and stain removal.

Competitive Landscape:

The leading bleach brand is Jik with a 27% value share, followed by Jeyes and Jet with shares of 21% and 19%, respectively.

Industry Prospects:

It is difficult to predict whether the growing middle-class and favourable economy will enhance usage of bleach products, when there are many health campaigns which discourage the use of such.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Kenya with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Kenya market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Bleach in Kenya?
- What are the major brands in Kenya?
- How did bleach sales perform during the economic downturn?
- What are the major applications of bleach in Kenya?

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- Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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