Boston, MA -- (SBWIRE) -- 08/13/2014 -- Cat food is likely to sustain its positive trajectory seen in 2013 into 2014. The category is small but is developing at a healthy pace, buoyed by strong economic growth and housing trends that continue to favour the growth of the cat population. With no changes on the horizon, industry experts expect current trends to continue through the end of 2014.

Competitive Landscape

In 2014 major changes in brand and company shares are not expected. The stable economic environment and gradual nature of evolving consumer trends mean that 2014 will likely see a similar scenario play out, with limited changes to brand shares. New brands may enter the market but it will take time for them to position themselves.

Industry Prospects

Favourable housing trends that are driving increases in the cat population are expected to continue, which will boost sales of cat food. Colombian consumers are increasingly urban and are choosing to live alone as professionals or delaying childbirth, leading to more homes with working couples who have no time to take care of other pets, such as dogs. Single-person households are expected to grow by 26% over the 2014-2019 forecast period, which will be the major driver behind the increase in the cat population of 18% over the same period.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Colombia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cat Food in Colombia?
- What are the major brands in Colombia?
- How fast are consumers trading up to prepared cat food?
- How have pet specialists fared in recent years?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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