Boston, MA -- (SBWIRE) -- 08/18/2014 -- Retail volume sales of cigarettes declined by 4% in 2013 to account for 17.9 billion sticks. The decline can be attributed to higher cigarette prices, a decrease in smoking prevalence and the success of anti-smoking advertising campaigns. Volume sales were also affected by an evident shift to RYO tobacco, due to the lower unit prices in this category. In fact, RYO tobacco was the only category to record an increase in retail volume sales in 2013.

Competitive Landscape

Australian cigarettes is highly consolidated and continues to be dominated by three multinational players: British American Tobacco Australia, Philip Morris (Australia) and Imperial Tobacco Australia. In retail volume terms, other companies represented just 1% of sales in 2013.

Industry Prospects

Retail value sales of cigarettes are expected to decline at a CAGR of -2% (at constant 2013 prices) over the forecast period as smoking prevalence in Australia continues to decrease. Volume sales of cigarettes are also forecast to decline over this period at a CAGR of -9%. This can be linked to a decline in the smoking population, anti-smoking campaigns, the rising costs of cigarettes and a growing trend towards health and wellness.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Australia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Production, imports, and exports of finished cigarettes
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cigarettes in Australia?
- What are the major brands in Australia?
- What is the legislative environment like in Australia?
- What are the rates of cigarette taxation in Australia?
- Do premium, mid-price or economy cigarettes dominate in Australia?
- What is the rate of illicit trade in Australia?
- How many smokers are there in the country?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: High Tar Cigarettes, Low Tar Cigarettes, Mid Tar Cigarettes, Ultra Low Tar Cigarettes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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