Boston, MA -- (SBWIRE) -- 06/25/2014 -- In comparison to the previous four years of the review period, growth of current value sales in 2013 was significant, with 1% positive growth compared to negative growth since 2009. However, this growth does not come out of rebounding disposable household incomes; volume sales were approximately the same or weaker. The growth comes from price hikes for basic food products like bread. The inflation rate in Croatia frantically oscillated between 1% and 5%, depending on the month.

Competitive Landscape

Agrokor dd was already the dominant leader in grocery retailers, with 30% share in current value sales in 2012, due to its Konzum and Tisak brands. By expected adding of Mercator and Getro to its portfolio, the lead would extend to 33% in 2013.

Industry Prospects

Despite all the activity concerning consolidation, grocery retailers is not expected to record growth in sales over the forecast period; in fact average value sales are predicted to marginally decline in constant 2013 prices. The reason for this is an overall pressure on prices to decrease, either via trading down to private label, or via cheaper imports from EU countries.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Croatia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed market shares for international and locally-based retailers
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- How is grocery retailing performing in Croatia?
- Are consumers switching towards more convenient grocery channels?
- Are independent and family run grocery stores coming under pressure in Croatia?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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