Boston, MA -- (SBWIRE) -- 01/20/2015 -- Jewellery still posted negative growth in volume and in value terms in 2014. These types of personal accessories are mainly purchased on special occasions, such as weddings, birthdays and so on. With the fragile economic climate and additional taxes, consumers prioritise purchases of essential goods. Additionally, consumers tended to move onto cheaper alternatives to gold, such as silver and also costume jewellery.

Competitive Landscape

Competitive Landscape

Jewellery is a fragmented market with more than 25 players operating in it. In 2013, Cartier Joaillerie International SAS continued to lead the category with almost 12% value share thanks to its leadership in real jewellery. This French-based company enjoys strong brand recognition thanks to expertise and brand heritage. The company was able to increase its value share and to reinforce its position, thanks to growing demand from wealthy foreign tourists. Christian Bernard Diffusion SA, the second leading player in real jewellery, followed with a 9% value share mainly due to its important activity of licensing.

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Industry Prospects

Industry Prospects

This category should see some signs of recovery over the forecast period. While real jewellery should continue to be purchased for special events or by wealthy consumers, costume jewellery will benefit from its affordable prices and new collections. Demand is forecast to be higher for several niches of products, such as men?s jewellery, which has good potential for growth because of its lower penetration and the fact that men are increasingly paying attention to their looks and purchasing products that before were exclusively bought by the female population. In terms of real jewellery, receptivity of consumers should also be higher for coloured gold and precious stones and customised products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jewellery industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jewellery in France market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- How do sales of costume jewellery compare to real jewellery in France?
- What type of jewellery is most popular: rings, wristwear, neckwear, or earrings?
- What are the prospects for non-store retailing in jewellery?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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