Fast Market Research

Report Published: "Oral Care in Guatemala"

New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

 

Boston, MA -- (ReleaseWire) -- 07/21/2014 -- With the on-going economic crisis in Slovenia and increasing consumer price sensitivity, value for money became very important and many players increased promotional activities in terms of discounts and special offers, such as packages of three products offered for the price of two. Building stronger connections with consumers also became very important and manufacturers increased their activities on social media sites or by launching various mobile applications to assist with oral care. Furthermore, to address the growing demand for natural products in Slovenia, new brands with natural ingredients emerged, such as Green People, a 100% natural toothpaste. Sales, however, remained negligible.

Competitive Landscape

Oral care in Slovenia was controlled by foreign multinationals. At the top, as the clear leader, GlaxoSmithKline held a 50% value share in 2013 mainly due to its well-recognised and trusted brands, Aquafresh, Paradontax and Sensodyne. It was followed by Unilever with a 13%, which witnessed the share of its Signal brand decrease. A similar decrease was observed for Colgate-Palmolive, which at 11% was only slightly in front of fourth-placed Lomas.

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Industry Prospects

As the adverse economic situation in Slovenia is expected to improve only gradually, consumer purchasing power will likely remain at low levels, hampering any recovery for oral care. In this environment, companies are expected to focus more on their price strategies, discounts, special offers, organising prize games and, in general, will try to establish stronger connections with consumers, including on social media, which represents a relatively inexpensive channel for marketing activities. Consumer segmentation is expected to become stronger with products with improved formulas that address particular oral problems is anticipated to be the main activity of the majority of manufacturers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Slovenia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Oral Care in Slovenia?
- What are the major brands in Slovenia?
- Which type of toothpaste is most popular?
- How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Browse all Consumer Goods research reports at Fast Market Research

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