Boston, MA -- (SBWIRE) -- 08/18/2014 -- Finns became increasingly aware of the risks of UV radiation as the theme was frequently featured in the local media. In addition, to a risk of skin cancer, UV radiation's ageing impact on skin was underlined. Sun protection was considered mandatory by many Finns, and to avoid the sun, but obtain a tan, self-tanning sales soared. This was also related to the more advanced products available in the market. The image of inconvenient self-tanning had transformed with new types of products such as sprays and home kits.

Competitive Landscape:

L'Oreal Finland Oy became the category leader in sun care in 2013 as it witnessed its share increase from 31% to 33%. This increase was a result of re-branding of the company's L'Oreal Paris Sublime range and a launch of new L'Oreal Paris Sublime Bronze self-tanning spray in 2013. These launches doubled L'Oreal Paris Sublime's share of total sun care to 2% in 2013. Other L'Oreal brands' share increased from 2% in 2012 to 5% in 2013. The company's Garnier Ambre Solaire brand sales however were moderately down to 22% of total sun care sales, but were set to recover in 2014 as several new innovative products were launched in summer 2014. L'Oreal Finland Oy's premium Vichy and Biotherm brands were available through chemists and also enjoyed new innovative product developments which appealed well to consumers. Sales of these premium brands were stable in 2013.

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Industry Prospects:

Multi-functionality is expected to continue to increase popularity and drive product innovation over the forecast period. Within sun care, more products with moisturising features are likely to be introduced. However, multi-functionality trends are likely to generate sales in other categories. Facial make-up will be more often combined with self-tanning features as well as products such as tinted body lotions which can to some extent cannibalise the sales of sun care.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Finland market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sun Care in Finland?
- What are the major brands in Finland?
- What is the most common sun protection factor?
- How are sales of self-tanners performing?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Aftersun, Self-Tanning, Sun Protection.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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