Boston, MA -- (SBWIRE) -- 10/13/2014 -- Price and quality remain the key drivers of brand choice in the Philippine market. Despite higher purchasing power, consumers now tend to look for value-for-money brands in the market. For retail tissue, as long as brands include hygiene/basic characteristics and their prices are set at the lowest range, they will be considered by consumers. In addition, availability in supermarkets is also key to pushing brand sales as this trade channel accounted for 47% of total category value sales in 2013.

Competitive Landscape

Within 2013, Sanitary Care Products Asia Inc was the leader in the retail tissue category with a value share of 23%, reaching total sales of Ps1.1 billion. The company carries a number of key brands in the category including Sanicare, Tisyu and Cheers, which cover a wide range of retail tissue products from pocket handkerchiefs to kitchen towels.

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Industry Prospects

The average unit price of retail tissue is expected to fall in the forecast period as the category nears maturity and price-competition continues to intensify. While the average unit price of retail tissue will decline by 1%, the category has a projected forecast period constant value CAGR of 1%, which suggests that growth in the forecast period will be driven by volume sales. These volume sales will be brought about by several factors - more frequent usage due to decreasing prices, more new consumers coming into the category, the increasing population and rising disposable incomes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Philippines market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Retail Tissue in Philippines?
- What are the major brands in Philippines?
- What is the performance of pocket handkerchiefs vs boxed facial tissues?
- What are the key new product launches in the tissues market?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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