Retailers Must Embrace Unified Commerce Technology to Successfully Address Shifts in Consumer Buying Behavior

 

Land O' Lakes, FL -- (SBWIRE) -- 09/14/2016 -- RPE Solutions, a leading retail supply chain consulting firm, helps retailers rethink the traditional store-centric strategy and move to a more relevant and modern customer-centric strategy. To serve today's connected and influential customer, retailers must embrace a Unified Commerce platform to enable a seamless shopping experience online and in the store.

For many retailers, existing infrastructure and applications were designed for traditional brick-and-mortar stores and have been highly modified to address online channels. Other retailers operate online and store channels as different businesses. Either way, these systems do not adequately engage customers across channels. A Unified Commerce platform connects all channels in real time, and focuses on consumer buying behavior.

"Retail is undergoing a change unlike anything ever seen. America's favorite retailer doesn't have stores, customers are not as loyal, but want exceptional customer service and established retailers are closing locations," said Rob Henneke, EVP, RPE Solutions. "Change is everywhere, and retailers must adapt a Unified Commerce strategy to remain successful in these shifting times."

In a recent report by the National Retail Federation, 53 percent of retailers said they plan to implement a Unified Commerce platform to consolidate data and functionality currently housed on multiple systems. Retail CEOs and CIOs rely on companies like RPE Solutions to provide objective retail consulting services that help guide them through the process.

More than two-thirds of study participants expect a Unified Commerce platform to improve margin, brand value and revenue by more than 10 percent. Increasing inventory turns, reducing markdowns and out-of-stocks, streamlining return processes across channels and simplifying work flow caused by disparate systems are some of the many benefits driving retailers to a Unified Commerce platform.

"Unified Commerce creates big opportunity for retailers and while the shift requires an upfront investment for the innovative software and technology, the positive impact to the bottom line and long term benefits are what will separate the successful retailers from those that will be left behind," said Henneke.

For more information on RPE Solutions' retail consulting services, visit http://www.rpesolutions.com.

Source: Building the Business Case for Unified Commerce Platform (October 2014) by NRF, Ecommerce Europe and the Ecommerce Foundation

About RPE Solutions
In today's changing retail landscape, RPE consultants and IT solutions experts utilize years of experience to help retailers improve the customer engagement, increase sales and improve profitability. A leading retail supply chain consulting firm established in 1999, RPE's innovative services include business process improvement, package selection, strategic IT planning and systems implementation. A secure Data Center provides cloud hosting, systems management and disaster recovery. Working in partnership with JDA Software, Jesta I.S., Multidev, IBM and most leading software and hardware providers, solutions include PLM, Sourcing and Demand, Merchandising, Planning, Allocation, Replenishment, DOM, DC Management, Business Intelligence, Mobile, Clienteling and Point of Sale.

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Media Contact:
Rob Henneke, Executive Vice President, RPE
813-490-7000 Ext. 7353
rhenneke@rpesolutions.com
http://www.rpesolutions.com