Boston, MA -- (ReleaseWire) -- 06/20/2014 -- Despite positive expectations, the RTD coffee category underperformed in 2012 in both volume and value terms. According to trade sources, however, this relatively negative result was mainly due to bad weather. Conversely, in 2013, the category posted a stronger performance, registering total volume and value growth.
While Emmi AG remained the category leader in RTD coffee in 2013, the competitive landscape saw some small shifts. Between 2012 and 2013, Illy and Starbucks entered RTD coffee, making competition stiffer in both the both on-trade and off-trade channels.
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RTD coffee is expected to see a 4% CAGR at total constant 2013 prices and in total volume terms over the forecast period. In both cases this growth rate will represent a considerable slowdown compared with the review period performance. This will be due to fewer new brand launches expected in the forecast period after a few notable entrants in the second half of the historic period.
Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Belgium with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the RTD Coffee industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.
The RTD Coffee in Belgium market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of RTD Coffee in Belgium?
- What are the major brands in Belgium?
- What are the key new launches of RTD Coffee and bottled coffee products?
- Who are the consumers of RTD coffee in Belgium?
- Where is ready to drink coffee most commonly consumed?
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