Boston, MA -- (ReleaseWire) -- 06/06/2014 -- In context of the ongoing recession and with Greeks left with less money to spend, it is not surprising that consumption of RTD coffee is rapidly declining. Such products are seen as overpriced, and with prices of fresh coffee having fallen dramatically in recent years as a result of ever more fast food outlets beginning to serve cheap coffee for on-the-go consumption, the pressure upon RTD coffee has been great.
Euromonitor International's RTD Coffee in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Reasons to Get This Report
- Get a detailed picture of the RTD Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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