Boston, MA -- (SBWIRE) -- 08/19/2014 -- RTD tea products mixed with premium ingredients such as green tea, white tea and cranberries have been copied by leading manufacturers. For instance, green and white tea versions were firstly introduced by Wow Industria e Comercio under the Feel Good brand. Afterwards, other big players such as Leao Junior and Nestle Brasil amongst others have amplified their portfolios with similar versions.

Competitive Landscape:

Leao Junior SA ranked first in RTD tea with off-trade value share of 46% in 2013, supported mainly by Coca-Cola's extensive distribution system and the strength of the Leao brand, in both the off-trade and on-trade channels.

Industry Prospects:

RTD tea is expected to grow 41% in off-trade value sales at constant 2013 prices between 2013 and 2018. The higher cost pressure due to raw materials and inputs in US dollars, the seasonality of the cooler weather and the decline in the purchasing power of the population, who are more in debt, are negative factors influencing a smaller growth rate for the next years.

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Report Overview:

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Brazil market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of RTD Tea in Brazil?
- What are the major brands in Brazil?
- What flavors of RTD Tea, like green tea, are the most popular in Brazil?
- Who is the consumer profile of RTD tea drinkers in Brazil?
- What are the key on-trade market trends for RTD Tea sales and how these are changing?
- What is the key on-trade distribution channel for Brazil?
- Are fountain sales available for RTD Tea in Brazil?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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