Boston, MA -- (SBWIRE) -- 09/17/2014 -- Pipe smoking is ingrained in Moroccan culture. The majority of pipe smokers do so in so-called water pipe cafes as part of socialising with friends and acquaintances. Pipe smoking at home is not prevalent, which also explains more moderate sales through the retail channel than the on-trade channel. In contrast, traditional pipe tobacco is purchased mainly by high-end consumers in off-trade channels.

Competitive Landscape

Societe Marocaines des Tabacs continued to lead smoking tobacco in 2013 with a 99% volume share. The company continued to invest in offering customers a variety of flavours, a factor which is key to engendering consumer loyalty in this category.

Industry Prospects

Over the forecast period the variety of flavoured tobacco is expected to increase. Given the demand for and good performance from flavoured variants, manufacturers will focus on developing new innovative and more sophisticated flavours.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Morocco market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Smoking Tobacco in Morocco?
- What are the major brands in Morocco?
- How was toys and games affected by the global recession?
- Which product categories performed best in the last year?
- What are the new any safety regulations affecting the industry?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Pipe Tobacco, RYO Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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