Boston, MA -- (ReleaseWire) -- 06/17/2014 -- Rising exposure to international trends through the use of the internet and higher levels of overseas travel continued to encourage Hong Kong consumers to sample various Western packaged food products such as snack bars towards the end of the review period. This is especially the case with snack bars, a category of products which are widely perceived as being archetypal Western packaged food products. Certainly, there is no tradition of snack bars consumption in Hong Kong. This all contributed to the rising demand for snack bars in Hong Kong towards the end of the review period.
Otsuka Pharmaceutical (HK) Ltd is expected to have maintained its leading position in snack bars in 2013 with a projected 49% value share. Intense competition within snack bars limited the growth opportunities for Otsuka Pharmaceutical in snack bars in 2013, although the company is expected to have maintained its value share due to its very well-established presence in the category.
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Snack bars is expected to register positive constant value growth over the forecast period, with the rising sophistication of consumers expected to lead to them becoming more willing to consume snack bars. In addition, the healthy positioning of snack bars is also attracting Hong Kong's health conscious consumers, whether they are looking for snack bars as mere snacks or meal replacements.
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The Snack Bars in Hong Kong, China market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
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- What are the major brands in Hong Kong, China?
- Are sales benefitting as consumers look for a healthier alternative to confectionery?
- What are the market opportunities for high fibre products?
- What are the other major snack bars markets globally?
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