Boston, MA -- (SBWIRE) -- 08/18/2014 -- The participation of economy and popular energy drinks, particularly in familiar 1- and 2-litre PET packaging, has increased in energy drinks in recent years through launches of products from regional manufacturers which adopt lower unit prices for their energy drinks brands compared to standard and premium products. In view of this trend, Coca-Cola also launched 1-litre bottles for the Burn brand with lower unit price, mainly to compete with such brands.

Competitive Landscape:

In off-trade value sales, the top three companies - Red Bull do Brasil, Cia Brasileira de Bebidas (PepsiCo) and Coca-Cola Industria - reached combined share of 80% in 2013. They kept their shares almost stable from 2012; however, Red Bull and Cia Brasileira de Bebidas showed an increase in value sales between 2012 and 2013 whilst Coca-Cola saw a decline in value sales.

Industry Prospects:

There are expected to be increases in prices of energy drinks, mainly in 2014 and 2016, during the global sports events - the FIFA World Cup and Olympic Games, respectively - which will tend to push consumption of premium energy drinks like Red Bull, Burn and Monster. On the other hand, in other years there are expected to be lower increases in prices due to the growing participation of family packaging.

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Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Sports and Energy Drinks industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports and Energy Drinks in Brazil market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sports and Energy Drinks in Brazil?
- What are the major brands in Brazil?
- What are key new sports and energy drinks launches and what impact impact did they have on category?
- Who are the key consumers of sports and energy drinks in Brazil?
- What time of day are sports and energy drinks most commonly consumed?
- What trends motivate people to drink sports and energy drink in Brazil?

Reasons to Get this Report:

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Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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