Boston, MA -- (ReleaseWire) -- 06/16/2014 -- Sports and energy drinks continued to be dominated by energy drinks in Cameroon in 2013, with sales of sports drinks negligible due to low consumer awareness and lack of availability. Consequently, sales continued to be hampered by a limited consumer base, in part as a result of low advertising activities among the main operators, and also low interest among the target consumer base. However, 2013 witnessed a change in this category as SABC added a new brand, XXL Energy, to the competition following the introduction of Source du Pays' Reaktor brand in 2012.
Domestic players remain quite competitive in the category, although shares are fragmented. Thanks to the success of Source du Pays and other major players, such as SABC, which already enjoyed strong distribution networks, other players entered the category. This underpins the potential of this category for growth.
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In 2013, total volume sales of sports and energy drinks experienced robust growth, with a CAGR of 5% expected over the forecast period. Growth in total sports and energy drinks volume sales over the forecast period is expected to accelerate in comparison to the review period as demonstrated by the interest shown by some players to introduce new products. Demand for energy drinks may however be hampered by growing public concern about its potentially negative health effects (these products tend to be high in sugar, caffeine and artificial colourings and flavours).
Discover the latest market trends and uncover sources of future market growth for the Sports and Energy Drinks industry in Cameroon with research from Euromonitor's team of in-country analysts.
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If you're in the Sports and Energy Drinks industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sports and Energy Drinks in Cameroon market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
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- What are key new sports and energy drinks launches and what impact impact did they have on #category#?
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