Boston, MA -- (ReleaseWire) -- 06/20/2014 -- Sportswear is the booming market in Canada. With increased demand for sports apparel, one key demographic is driving retail value sales - female consumers aged 15 to 64. More than ever before, women are buying sports apparel, accessories and equipment. The rate of participation of women in major sports and rising sports in Canada increased and gave apparel a much-needed boost. Frequent gym goers and sports participants are embracing the competitive attitude and buying sportswear to improve their performance.
Nike led retail value sales in sportswear in 2013 in Canada. Nike remains the most popular brand among male consumers in particular Nike confirmed that the Canadian market still has room for growth, and observed growth in wholesale and DTC channels. Nike's collection for the 2013 holidays included the PWM N7 Windrunner Jacket, PWM N7 Air Force 1 High and PWM N7 Roshe Run, which were available through Nike and Footlocker stores in Canada. The Nike N7 collection of apparel and footwear supports the N7 Fund which seeks to inspire and enable two million Native American and Aboriginal youths in North America to participate in sport and physical activity. In addition, Nike opened its new concept Nike training clubs for women, a concept that aims to boost retail sales of women's sports apparel.
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Sportswear is expected to register a CAGR of 5% at constant 2013 prices over the review period to reach C$7.5 billion. The industry expects sportswear to outperform the other apparel categories over the forecast period. The steady progress of brands such as adidas and Nike and their consideration that the Canadian market has still not matured completely will give sports brands room to grow. Late entrants and adopters will add to the market and contribute to growth in sportswear. Performance apparel is set to be the top performer with a CAGR of 8% at constant 2013 prices over the forecast period, while outdoor apparel and sports-inspired apparel are also expected to register positive growth.
Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Canada with research from Euromonitor's team of in-country analysts.
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The Sportswear in Canada market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
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- What % of clothing and footwear sales goes through grocery retailers?
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