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Tampon Market - 2018-2026

 

Tampon Industry:

 A tampon is a feminine hygiene product and is used to absorb menstrual blood during menstruation. The materials used in tampons include rayon, cotton, and a blend of two materials. A rise in awareness about health and hygiene among the female population is resulting in the rise in demand for tampons.
This tampon market report provides an analysis for the period 2016 to 2023, where 2018 to 2023 is the forecast period, while 2017 is the base year. This report on tampons covers an in-depth analysis of the market including statistical and subjective data points, along with the key market drivers and opportunities & restraints that have positive or negative effects on the overall global market.

An exclusive coverage has been provided for market drivers and challenges & opportunities for a country-level market in the respective regional segments. The report comprises a competitive analysis of the key players functioning in the market and covers in-depth data related to the competitive landscape of the market and the recent strategies & products that will assist or affect the market in the coming years. An organic tampon is made of organic cotton and is free of any chemicals. It comes with an applicator that is made of bioplastic material. Natural and organic tampons come under Class II of medical devices under FDA and CE regulations in the US and Europe, and are manufactured under strong guidelines by the vendors in the particular region.

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Top Key Players Of Tampon Industry:

Bodywise
Seventh Generation
The Honest Company
Maxim Hygiene
Organy
ALYK
BON
MedAltus
NutraMarks
OI The Organic Initiative
Time of the Month
TOM ORGANIC
Veeda

 Scope of the Report

The global tampon market has been segmented on the basis of different product type, material type, usage type, size, and distribution channel. On the basis of different product types, the market is segmented into radially wound pledget and rectangular/square pads. On the basis of different material types, the market is segmented into organic cotton, rayon, and blended. Based on different usage type, the market is segmented into Digital/No Applicator and Applicator. On the basis of different size, the market is segmented into mini, regular, and extra-large. Further, on the basis of different distribution channels, the market is segmented into online channel and offline channel. The offline channel has been further segmented into supermarkets/hypermarkets, independent retailers, and others.

There have been instances of signs of early puberty among girls as young as seven. Some of the major reasons for early puberty include unhealthy food habits, obesity, and stress. An average woman may have approximately 400 menstrual cycles in her lifetime. Women who reach puberty at a young age go through even more number of cycles and use higher amounts of feminine hygiene products. This drives the demand for various products such as organic tampons. Furthermore, there is a notable rise in awareness of health and hygiene among women when compared with the last decade.

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Key Market Trends | Growth | Share | Sale | Revenue | Manufactures | Technology Component

The organic Cotton segment dominated the market in 2018 and is expected to display a similar trend in the coming years

Tampons made of organic cotton are more preferred by women as they do not contain any pesticide residue. This is mainly due to the fact that organic cotton tampons go through stringent examinations in order to be labelled as organic. In addition to this, organic cotton does not contain endocrine disrupting elements that can cause hormonal problems, fertility problems, and can even lead to cancer. Moreover, organic tampons are considered to be biodegradable, which is generating opportunity for this segment during the forecast period.

The online segment is expected to witness the fastest growth during the forecast period

The penetration of internet services and an inclination towards convenience among consumers over the years are the major factors that are resulting in a significant growth rate for the online channel. Moreover, products such as organic tampons are difficult to find in grocery stores due to a lack of proper knowledge. However, retailers are focussing on enhancing the online channel through several initiatives that include targeted marketing and online education. This initiative has triggered the online sales over the past few years. Additionally, this has also resulted in an increase in comfort level of the consumers towards purchasing this product through online channel. E-retailers such as Amazon are selling a wide range of organic tampons that belong to different companies across the globe. They also offer discounts on bulk purchases in order to grab a greater number of customer attention.

In terms of different regions, the market is segmented into North America, Europe, Asia Pacific, and Middle East & Africa & Latin America. North America accounted for a significant market share in 2018 and is expected to display a similar trend in the coming years. This is mainly due to the changing preference of women towards feminine hygiene products. Further, the rising demand for organic and biodegradable tampons also contributed towards the expansion of the tampons market in North America. Europe also accounted for a significant market share in 2018, owing to new product innovations and product launches over the years. The Asia-Pacific region is expected to witness the fastest growth during the forecast period. This is mainly due to the rising awareness among women about menstrual health over the years.

The major players operating in the global tampon market are Body wise (UK) Limited, Corman S.p.A., Edgewell Personal Care Company, First Quality Hygienic Inc., Lil-lets Group Limited, Johnson & Johnson, Kimberley-Clark Corporation, Procter & Gamble Co., Svenska Cellulosa Aktiebolaget, and Unicharm Corporation, among others. The major players have stepped up new product innovation and new product launches in order to gain more attention from the customers. Moreover, the market growth is attributed to strategic mergers & acquisitions, geographical expansion, and joint ventures & partnerships, in order to ensure long-term sustenance in the market. Companies such as Kimberly Clark's brand U by Kotex partnered with Jessamyn Stanley to launch three new products in order to grab more customer attention. One of the products, New U by Kotex Fitness Tampons with a plastic FitPak offers extra protection to women while doing exercise or any other physical activity.

 The study is a source of reliable data on:

Market segments and sub-segments
Market trends and dynamics Supply and demand
Market size Current trends/opportunities/challenges
Competitive landscape
Technological breakthroughs
Value chain and stakeholder analysis

Available Customizations:

With the given market data, We offers customizations as per the company's specific needs. The following customization options are available for the report:

Product Analysis: Product matrix, which gives a detailed comparison of the product portfolios of each company
Geographic Analysis: Further breakdown of the European, Asia Pacific, and the Rest of the World segments into their respective countries for this market
Company Information: Detailed analysis and profiling of additional market players (up to 5)
Volume Data: Customization options for volume data (number of units sold) and customization options for volume data (number of tests)
Opportunities Assessment: A detailed report underlining the various growth opportunities presented in the market

 The report includes six parts, dealing with:
1.) Basic Information
2.) The Asia Tampon Speaker Market
3.) The North American Tampon Speaker Market
4.) The European Tampon Speaker Market
5.) Market Entry And Investment Feasibility
6.) The Report Conclusion

 

Table of Content: Tampon Market 2026

1 Study Coverage

2 Executive Summary 

3 Breakdown Data by Manufacturers 

4 Breakdown Data by Type 

5 Breakdown Data by Application 

…

11 Company Profiles 

12 Future Forecast 

13 Market Opportunities, Challenges, Risks and Influences Factors Analysis 

14 Value Chain and Sales Channels Analysis 

15 Research Findings and Conclusion

16 Appendix 

Continued …

The key insights of The Report Research:

1.The report Research provides key statistics on the market status of the Tampon manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.
2.The report Research provides a basic overview of the industry including its definition, applications and manufacturing technology.
3.The report Research presents the company profile, product specifications, capacity, production value, and 2018-2018 market shares for key vendors.
4.The total market is further divided by company, by country, and by application/type for the competitive landscape analysis.
5.The report Research estimates 2018-2026 market development trends of Tampon industry.
6.Analysis of upstream raw materials, downstream demand, and current market dynamics is also carried out
7.The report Research makes some important proposals for a new project of Tampon Industry before evaluating its feasibility.

Reasons to Purchase this Report:

* Analyzing the outlook of the market with the recent trends and SWOT analysis
* Market dynamics scenario, along with growth opportunities of the market in the years to come
* Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
* Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
* Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
* Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
* Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
* 1-year analyst support, along with the data support in excel format.

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