Boston, MA -- (ReleaseWire) -- 06/24/2014 -- Tea posted sluggish growth in 2013. The main reason for this drop in demand was the shift from traditional drinks to modern and easy-to-use drinks. There was greater demand for instant drinks, especially coffee, due to a wider variety of products and changing preferences. This affected both volume and value sales of tea.
Boh Plantations Sdn Bhd was the leader in 2013 with a 35% value share. This is a domestic player which tends to instil a sense of ethnocentrism amongst Malaysians.
Although the outlook for the category is not very optimistic in 2014, in the forecast period it is likely to remain positive. The urbanisation in the Malaysian culture is influencing the preference of hot drinks. With constant efforts from the producers, more innovative products are likely to be created which will result in demand and some growth in tea over the forecast period.
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Discover the latest market trends and uncover sources of future market growth for the Tea industry in Malaysia with research from Euromonitor's team of in-country analysts.
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The Tea in Malaysia market research report includes:
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Our market research reports answer questions suchas:
- What is the market size of Tea in Malaysia?
- What are the major brands in Malaysia?
- Is loose leaf tea available in Malaysia?
- Is there a shift from unpackaged to packaged tea in Malaysia?
- Is there a market for tea pods in Malaysia?
- What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Malaysia?
- How are market trends changing in flavours/types for fruit/herbal and other tea?
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