Boston, MA -- (SBWIRE) -- 10/13/2014 -- In 2013, tea registered retail current value growth of 8%, which was more than one percentage point higher than in 2012. Despite the poor economy in Vietnam, the category still enjoyed healthy growth thanks to stable demand for tea from Vietnamese consumers. Drinking tea is part of Vietnamese culture, with tea being popular across all age groups. Furthermore, the increase in unit prices, as well as the higher living standards has resulted in higher consumption of premium products. As a result, the category continued to record high current value growth in 2013.

Competitive Landscape

In 2013, Vinatea maintained its leading position in tea with a 31% retail value share, followed by Unilever with a 13% value share. A long-established position in the market, good reputation and extensive experience and knowledge about Vietnamese consumers were the main reasons for the success of Vinatea. Furthermore, the company possessed a very wide and diversified product portfolio in tea that caters for different consumer needs. However, the company saw its market share fall by one percentage point in 2013. Tougher competition and growth of rivals such as Unilever were the main reasons for this declining share.

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Industry Prospects

Over the forecast period, off-trade volume sales CAGR of tea is expected to grow by less than 3%. This growth is lower than the historic off-trade volume CAGR of over 3%. This slowdown in forecast rate is mainly due to the fact that Vietnamese tea market is already in the maturity stage.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Vietnam market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions suchas:

- What is the market size of Tea in Vietnam?
- What are the major brands in Vietnam?
- Is loose leaf tea available in Vietnam?
- Is there a shift from unpackaged to packaged tea in Vietnam?
- Is there a market for tea pods in Vietnam?
- What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Vietnam?
- How are market trends changing in flavours/types for fruit/herbal and other tea?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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