Pune, Maharashtra -- (SBWIRE) -- 12/05/2019 -- Report Overview:

Teff is a fine grain primarily grown in Ethiopia and Eritrea. Teff grows in both waterlogged soils and droughts, making it a dependable staple food. The colour of teff varies from Yellowish Brown to Ivory based on the environmental and soil conditions. White and ivory has the mildest flavor, while darker varieties have sour after fermentation and sweet & light in flavor before fermentation. Teff is rich in calcium & Iron and consumption of teff based products provide several health benefits to the consumer. The currently available teff based food products available in the market include bread, muffins, chocolates, waffles, and porridge.

The global teff products market is expected to grow at a CAGR of 19.3% during the forecast period 2018 and 2026.

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Market Dynamics: Drivers, Restraints, Opportunities Challenges
Corn, barley, and wheat are considered as staple food for large group of population across the globe. However, wheat and barley are rich in gluten and the growing prevalence of gluten related diseases such as celiac and gluten ataxia is surging the need for gluten free alternatives. Teff evolved as an effective solution to cater the need for gluten free diets owing to its gluten-free and nutrient rich nature. The high nutrition content in teff is well suitable for celiac patients who usually suffer from mineral malabsorption. Due to its low glycemic index, it is suitable to eat for type 2 diabetes patients. According to Celiac disease foundation, prevalence of celiac disease was 4% in South America, 0.5% in Africa and North America, 0.8% in Europe and Oceania.

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Key Segments
Teff Products Market by Product Type
- Flour
- Flakes
- Ready Mix
- Breads
- Pan Cakes
- Beverages
- Muffins
- Others

Competitive Landscape:
Several U.S. and European food startups marked the business of teff products with their novel teff based formulations such as bread, pancakes, and muffins. The highly evolving market is likely to witness many new entrants and new product launches over the forecast period owing to potential demand from consumers.

Some of the key players in the global teff products market includes Anthony's Goods, Millets Place BV, TeffLand AB, The Teff Company.

New product launches by teff producers and globally renowned food chain players to meet the consumer demand are the key strategies adopted by the prominent players in global teff products market.
New product launches by the prominent players in developing to meet the consumer demand for gluten-free food is the key strategies adopted by the prominent players in the global teff products market. For instance,
- In February 2019, TeffLand launched new lines of grain and flour for teff cereal in both Ivory and Brown Packages.
- In February 2017, Waitrose supermarket in London launched a bread using gluten-free grain "Teff".

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