Boston, MA -- (ReleaseWire) -- 07/08/2014 -- Toilet care in Indonesia is becoming increasingly important as Indonesians' views on cleanliness are related to health issues. Toilet liquids contributed the highest sales compared to in-cistern devices and ITBs that are still quite new in Indonesia. Toilet liquids which is mostly used in households plays a major role in the cleanliness of the toilet. Easiest to use, toilet liquids is able to clean a toilet bowl in western- style toilets or squat toilets that are only found in Asia including Indonesia. As some toilets in Indonesia still use the old squat toilet, toilet liquids is the most effective way to clean the bowl of this type. In cases where the squat toilet has an in-cistern attached, in-cistern devices can then be used.
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Toilet care in 2013 was led by SC Johnson & Son with its brand Bebek. The company released in- cistern devices, rim liquids and various scents of toilet liquids, under its main brand. Its rim blocks though are branded as Glade. Having the most complete products for toilet care, SC Johnson & Son's brands are top-of-mind of consumers when purchasing toilet care.
Toilet liquids will continue to dominate sales of toilet care over the forecast period. Although in-cistern devices and ITBs are more convenient to use, their high unit price prevents the products from widespread use for different groups of consumers. Growth of in-cistern devices and ITBs will be supported by increased urbanisation and growth in the number of higher-income individuals living in apartments or flats, who are concerned with toilet hygiene but are busy or refuse to clean their toilets. In contrast, middle and upper-income households which have domestic help in their homes would likely use toilet liquids, handing over the task of cleaning toilets to the maid.
Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Indonesia with research from Euromonitor's team of in-country analysts.
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The Toilet Care in Indonesia market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Toilet Care in Indonesia?
- What are the major brands in Indonesia?
- What are the future prospects for the toilet care products?
- What are the key new product launches in the toilet care products?
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Product coverage: In-Cistern Devices, ITBs, Toilet Care Mousse/Foam, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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