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US Nut-Based Spreads and Sweet Spreads: Industry Analysis, Size, Share, Growth, Trends and Forecast 2014

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Albany, NY -- (ReleaseWire) -- 04/07/2014 -- Greater competition from other brands both within and outside of the nut-based and sweet spreads market will have an impact on the category. To fight the competition, manufacturers need to promote the versatility of their spreads for use as an ingredient, dip, snack, and beyond to help increase product appeal. Spreads made from natural ingredients that are free from additives, and spreads with nutrition-boosting claims will continue to be important for new product development.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations

Executive Summary

The market
Sales of nut-based and sweet spreads forecasted to reach $6.5 billion by 2018
Figure 1: Total US sales and fan chart forecast of nut-based spreads and sweet spreads, at current prices, 2008-18
Nut spreads continue strong growth, fruit spreads somewhat stable
Figure 2: Total US retail sales of nut-based spreads and sweet spreads, by segment, at current prices, 2011 and 2013
Market factors
Increased snacking, shifting US demographics, and allergies to impact market
Key players
J.M. Smucker Co. maintains lead, strong growth for Ferrero
Figure 3: MULO sales of nut-based spreads and sweet spreads, by leading companies, rolling 52 weeks 2013
The consumer
Traditional spreads most purchased by US households
Figure 4: Household purchase of nut-based spreads and sweet spreads, December 2013
Meal, snack occasions common across spread types
Figure 5: Nut-based spreads and sweet spreads usage occasions, December 2013
Price most influential on spread purchases overall
Figure 6: Important factors when purchasing nut-based and sweet spreads, top five, December 2013
A preference for natural products

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Issues and Insights

How can the use of nut-based and sweet spreads be increased?
Issues
Insight: Promote use as an ingredient and offer more portable packaging
What impact will competition from other categories have?
Issues
Insight: Category brands should market versatility and authenticity
How will health concerns impact the category?
Issues
Insight: There is a need for more products with natural, organic, and health-related claims

Trend Applications

Trend: Factory Fear
Trend: Locavore
Mintel Futures: East Meets West

Market Size and Forecast

Key points
Sales forecasted to reach $6.5 billion 2018
Sales and forecast of nut-based spreads and sweet spreads
Figure 10: Total US retail sales and forecast of nut-based spreads and sweet spreads, at current prices, 2008-18
Figure 11: Total US retail sales and forecast of nut-based spreads and sweet spreads, at inflation-adjusted prices, 2008-18
Fan chart forecast
Figure 12: Total US sales and fan chart forecast of nut-based spreads and sweet spreads, at current prices, 2008-18

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Market Drivers

Key points
The increased snacking occasion
Declining households with children make room for new targets
Nut allergies and processing concerns

Competitive Context

DIY approach attractive to health-conscious consumers
Other categories dip into the spreads space
Figure 13: Hershey’s spreads website, February 2014
All-in-one breakfast items prove competitive
Figure 14: Eggo Drizzlers print ad, July/August 2013

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