Boston, MA -- (ReleaseWire) -- 06/12/2014 -- Vitamins and dietary supplements recorded current retail value growth of 16% in 2013. High and middle-income consumers are increasingly trusting products in this area to complement their diets, prevent them developing certain ailments and give them energy throughout the day.
Bayer led sales in 2013 with a retail value share of 17% and sales of PEN127 million in this category, thanks to the affordable prices and popularity of its Redoxon, Berocca and Supradyn brands. Boehringer Ingelheim Peru SAC ranked second with a value share of 15%, offering the well-known brand Pharmaton.
Vitamins and dietary supplements is expected to register a CAGR of 8% at constant 2013 prices over the forecast period. Rising interest in products that provide protection against different diseases will increase sales, particularly those that offer stress relief. In addition, busier lifestyles in urban areas will contribute to an increase in demand for vitamins and dietary supplements among middle and high-income consumers who want to complement their diets.
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Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.
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