Boston, MA -- (SBWIRE) -- 01/21/2015 -- Even though value sales of watches in Germany are expected to have registered further declines volume and value sales over the course of 2014, overall volume sales of watches remain at a fairly high level in the country. Opposing trends such as the use of smartphones and feature phones to show tell the time instead of watches in addition to the decline being recorded in the general consumer base for watches, which is the result of the progressive ageing of the German population and the overall decline being recorded in the size of the German population, continue to have a relatively limited impact on overall volume sales of watches, which remain at relatively high levels, ensuring that per capita volume sales of watches in Germany remain consistently high.

Competitive Landscape

Fossil (Europe) GmbH maintained the leading position in watches in Germany during 2013 with a 20% value share. Fossil?s main advantages in the category are the very wide variety of different styles of watches it offers under several different brands ranging across all price levels in this diversity remains the key to success for Fossil in Germany. Once again, the company managed to generate a substantial increase in its value share in watches during 2013 as it benefited from the rising popularity of its trendy and fashionable watches which offer very favourable value for money, especially within basic quartz analogue watches and quartz analogue watches. Fossil also registered the strongest value growth in watches Germany during 2013, extending its already substantial lead over its competitors.

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Industry Prospects

As the current trends in watches in Germany suggest a shift away from the primary role of watches as a practical device for telling time towards a more symbolic or decorative item similar to a piece of jewellery or fashion accessory?a trend which is expected to intensify during the forecast period due to the proliferation of portable consumer electronics devices which also tell the time?purchasing patterns in the category are anticipated to change as well over the course of the forecast period. While the purchase of watches is set to become more frequent in Germany during the forecast period, boosting volume sales in the category, value sales are expected to continue declining in constant 2014 terms.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in Germany market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- How do sales of mechanical, quartz analogue and quartz digital watches compare in Germany?
- Which format of watch underpins most sales: casual, formal or sports?
- Which retail channel is showing the most future promise?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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