Destin, FL -- (ReleaseWire) -- 02/25/2014 -- Attracting a targeted audience is the best way to improve website conversion rates. In a recent blog, Vinci Designs outlines ways to attract a targeted audience to business websites.
In How to Identify Your Target Audience for Online Marketing, Vinci Designs reveals 80 percent of consumers now prefer to shop online or search for what they want online. Additionally, 50 percent of consumers shop online for most of their needs. Businesses need to assess the demand for their products or services in the online market and ensure it meets the consumers' needs. Marketing campaigns are created to focus on these designated markets.
According to Vinci Designs, it is important to define target market segments and research them. Businesses should discover what their target markets want as well as their spending habits. There are sources to help businesses gather information about their target markets including Twitter, You Tube's Keyword Tool and Google's Keyword Planner.
Businesses should develop a consumer profile that includes demographic and psychographic details. It is imperative to determine where online customers are spending their time and how to reach them with a targeted marketing message. Vinci Reports successful businesses monitor their progress to determine what they are doing right and wrong. These simple steps help businesses attract more targeted traffic to their websites.
About Vinci Designs
Vinci Designs is a full service marketing, search engine optimization and web design agency with headquarters in Florida and a branch location in New Jersey. The company was founded in 2005 and provides quality marketing services at budget-conscious prices.
Vinci Designs LLC
981 Hwy 98 E Ste 3139
Destin, FL 32541