Fresno, CA -- (ReleaseWire) -- 07/15/2014 -- CLOUD1MARKETING, a provider of premium multiple IP hosting and international SEO hosting, has reminded clients and other site owners of the continued importance of backlinks to search engine optimization. The reminder was prompted by the growing feeling among site owners that, in the wake of improvements to Google’s algorithms, investing in link building and outreach is of reduced importance relative to other SEO strategies.
While it’s true that the improved algorithms of Google and other search engine providers now rely more heavily on a mix of signals, especially following the Panda and Penguin updates, links remain enormously important and are likely to do so for the foreseeable future. In recent Webmaster video, Matt Cutts, the head of Google’s webspam team, affirmed the continuing importance of links as a signal for determining a page’s search engine rank, saying: “Backlinks have many years left in them.”
High-quality content is provides the necessary foundation for link building, and social signals, authority, and on-site factors are likely to increase in importance, along with improvements in the search engines’ ability to extract semantic cues to determine relevance and quality. Nevertheless, a strong inbound link profile is still the strongest signal that a page contains valuable information and has received approval from the online community.
It is worth noting that Google’s ability to discriminate the quality of backlinks has improved, so not all links are equally beneficial. Spam link building techniques like comment and forum spamming are no longer viable long-term strategy and are likely to have a negative impact, potentially leading to penalties. White hat link building techniques, including publishing valuable, shareable content, outreach to relevant sites, and high-quality guest blogging retain their effectiveness.
“We see a lot of coverage in the SEO space focused on the increasing intelligence of search engine algorithms and their ability to determine page quality using authority, semantic signals, and social signals,” commented CLOUD1MARKETING’s Vice President of Customer Relations, Daniel Page, “We felt it was time to remind site owners than in spite of Google’s continued improvements, PageRank and backlinks are still the major component of search engine ranking technology.”
CLOUD1MARKETING is a leading provider of premium SEO web hosting, with a comprehensive selection of multiple IP hosting products, ranging from shared hosting to dedicated server hosting, situated in both the US and EU. CLOUD1MARKETING’s SEO hosting products are built on their high-performance platform and include round-the-clock support from a dedicated team of SEO hosting specialists, easy-to-use and comprehensive configuration options with the industry-leading cPanel control panel, daily and weekly backups, and unlimited email, MySQL, and FTP accounts.
The great news is that if one get the basics right the website can operate as a highly effective, efficient and influential communication tool that, on its own, can elevate one above the competition and project the business as an industry leader.
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