Pune, India -- (SBWIRE) -- 03/14/2018 -- Wireless Earphone Global Market - Overview

The global wireless earphone market is showing immense growth; mainly due to the increasing demand for advanced technologies and product innovations. Wireless earphones rely much on bluetooth technology for its connectivity and is integrated with mic, remote for volume, and playback control. Growing demand for gaming and virtual reality applications is one major factor driving the growth of wireless earphone market. Technological advancements have played a major role in the development of wireless earphone market. Steep increase in the adoption of smartphones is one major factor driving the growth of wireless earphone market.

Sennheiser electronic GmbH & Co. KG, Bragi, Sony Corporation, Logitech, Shure, Koninklijke Philips N.V., Bose Corporation, Beats Electronics and Apple Inc. are the major investors in the wireless earphone market. Growing urbanization and improved style of living of people is another factor fuelling the growth of Wireless Earphone Market. Also, increasing demand for wireless technology is one major factor responsible for driving the growth of the market. Moreover, increasing adoption of smartphones, laptops and tablets is expected to drive the growth of wireless earphone market.

By technology, bluetooth sub segment is expected to hold the largest market share of the global wireless earphone market. This is owing to the increasing adoption of smartphones and tablets which can easily connect wireless earphones through bluetooth technology. Also, by application, virtual reality and gaming sub segment is expected to grow at the highest rate owing to the growing popularity of virtual reality and gaming devices. According to a recent study report published by Market Research Future, the global market of Wireless Earphone is booming and expected to gain prominence over the forecast period. The market is projected to demonstrate a spectacular growth by 2023 with a striking CAGR during the anticipated period (2017 – 2023).

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Industry News

September 2017 – AirPods have gobbled up totally the wireless earphone market. According to NPD, 85 cents on every dollar spent on wireless earphones goes to Apple.

February 2018 – Apple's AirPods earphones have been a surprise hit. Now, the company is planning a push into the high end of the market. High end earphones may be the Apple's next big thing. These high end earphones will come with noise cancelling technology which would eliminate the ambient noise.

September 2017 – Philips has launched true wireless earbuds and BASS+ headphone range. These earphones have a C-fit stability fin to make sure they stay and fit in your ears with a battery life of six hours on a single charge.

Key Players:

The prominent players in the global wireless earphone market are –Apple Inc. (U.S), Harman International Industries (U.S), Philips N.V (Netherlands), Skullcandy Inc. (U.S), Motorola, Inc. (U.S), Samsung Group (South Korea), Shure Incorporated (U.S), Leaf Ear (India), Jabra (Denmark), Rowkin LLC (U.S), Zebronics India Pvt. Ltd (India) and among others.

Wireless Earphone Global Market- Segmentation

The wireless earphone market can be classified into 5 key segments for the convenience of the report and enhanced understanding;
- Segmentation by Component: Comprises of Hardware and Software
- Segmentation by Technology: Comprises of Wi-Fi, Bluetooth, NFC and Others
- Segmentation by Point of Sale: Comprises of Multi-Brand Electronic Stores, Exclusive Showrooms, Hypermarket/Supermarket Stores, Online Sales Channel and Others
- Segmentation by Application: Comprises of Music & Entertainment, Sports & Fitness, Gaming & Virtual Reality and Others
- Segmentation by Region: Comprises of Geographical regions - North America, Europe, Asia Pacific and Rest of the World.

Wireless Earphone Global Market- Regional Analysis

North America is expected to witness a significant growth and hold the largest market share during the forecast period. U.S and Canada are anticipated to drive the growth of the wireless earphone market in North America owing to the presence of a large number of established key players such as Shure (U.S.), Bose Corporation (U.S.), Beats Electronics (U.S.), Apple Inc. (U.S.), and Skullcandy, Inc. (U.S.) among others. Also, U.S. is leading the market in North America due to the technological advancements and increasing demand for wireless technologies in the region. Wireless earphone market in Asia Pacific is expected to grow at a substantial CAGR during 2017 to 2023 owing to growing demand for advanced technologies and increased urbanization in China, Japan, and India in the region. Whereas, the Europe market for wireless earphone is expected to grow at a considerable CAGR (2017-2023).

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Wireless Earphone Global Market- Competitive Analysis

The market of wireless earphone appears to be highly competitive. To maintain their market position and to drive the market growth, various dynamic and diversified international organizations, domestic organizations and as well as new entrants form a competitive landscape. Market leaders are innovating continuously and increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio. Major players are investing on internal R&D and, most of all, in acquiring other firms.

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