Boston, MA -- (SBWIRE) -- 09/17/2014 -- World Cigarettes Hong Kong focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Hong Kong, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.

Key Findings:

Less than 11% of Hong Kong adults smoke regularly: one of the lowest levels in the world. In per capita terms, the average was down to 436 pieces in the year to March 2013: only a third of 1990 levels.

In contrast to China, this is a market dominated by the multinationals, led by PMI with 58% and followed by BAT 22% and JTI 14%. Marlboro leads, followed by Hilton (BAT) and Salem (JTI).

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Increasing restrictions, higher taxation and declining smoking prevalence suggest the market will continue its long term decline with consumption in the duty paid market expected to decline by 20% from current levels by 2022 to 2.5 billion pieces.

Companies Mentioned in this Report: Philip Morris Asia Ltd (Hong Kong Branch), British American Tobacco Company (Hong Kong) Ltd, JT International (HK) Ltd, Nanyang Brothers Tobacco Company Ltd

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