Boston, MA -- (ReleaseWire) -- 03/10/2014 -- Writing instruments in Malaysia is a category with a very diverse range of brands spread across all categories. This fragmentation means that all of the brands present in the category compete intensively, using price competition to maintain their value shares. Constant advances in technology are leading consumers many to eliminate the usage of writing instruments, which compromised demand for pens towards the end of the review period. For this reason, writing instruments brands such as Pilot,...
Euromonitor International's Writing Instrumentsin Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
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Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Writing Instruments market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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