THE IMAGINEERS

X-Pole South Africa Embarks on Their First Marketing Campaign #InPolePosition

 

Cape Town, South Africa -- (ReleaseWire) -- 06/26/2014 -- X-pole, the world leader in pole fitness equipment and products have expanded not only across the US, Europe, Asia and Australasia, but are now also making headlines in South Africa.

X-pole, known for their superior products and first class support system, has more than ten years experience designing and engineering pole and aerial dance equipment. With a reputation for tenacious design, relentless testing, modifying and re-testing, their products display an unmistakable focus on safety, reliability, durability, and innovation.

In the two years since inception, X-pole South Africa has been busy building up a loyal following and is fast becoming a national favourite among dance studios and their students. X-pole SA also been sponsoring many South African competitions and events in support of growing the industry.

With a new shipment on it’s way and the South African pole scene growing rapidly, X-Pole South Africa is excited to embark on it’s first marketing campaign with a Cape Town creative Agency.

The campaign aims to change the perception of pole dancing in the mind of the consumer and remove the ‘sexual stigma’ that is often attached to the sport. X-pole hopes to share a message of empowerment, strength, self-expression and achievement, something about ‘dancing through life in #PolePosition’

“We are very proud of the quality and innovation of our products” says Emma Rose, MD of X-Pole South Africa. “X-Pole has been manufacturing poles for ten years now, we’re arguably the most experienced in the business, nevertheless we’re not standing still, we consistently strive to improve on our product by listening to our customers and designing around their needs and suggestions.”

“Pole Dancing is often misunderstood but thanks to the hard work of many pole professionals X-pole is counteracting misconceptions. Pole fitness is a sport! It’s a total body workout enjoyed by both women and men in a gym, studio, or home setting. There are now organizations and competitions geared towards defining and regulating best practice, developing a syllabus and offering instructor qualifications. “

Emma Elaborated.
“X-Pole has grown with the industry, we began in response to a demand for a portable pole for home use, the superior design of an affordable pole set is still core to our business, but we’ve now evolved into responding to the demands of the professional studio and competition circuit. For this market, the home pole has had to metamorphose into a dual lined version of it’s former self. The demands these elite performers place on our equipment is incredible, their safety is paramount! Pole fitness is on an incredible journey!”

“This last year has been a whirlwind of a year for X-pole and pole dancing in general! With more and more people getting involved in the sport and wanting to buy our equipment, we’re almost completely out of stock, months ahead of time!” Emma also added.

Luckily, X-pole South Africa has secured a new shipment, due to arrive in August of this year; this has the usual best sellers, along with updated models and aerial equipment. Visit their website to see their range or find a studio near you.

If you want to keep in the know with X-pole South Africa, follow them on Facebook at www.facebook.com/XPoleSA or on Twitter www.twitter.com/XPoleSA or visit the website www.x-pole.co.za.

Media contact :

THE IMAGINEERS
RomyPaull/Managing Director, Creative Director
Shop B205, The Woodstock Exchange,
66 – 68 Albert Road, Woodstock
Cape Town,Western Cape,South Africa,7924
+27 21 448 5994
www.theimagineers.co.za
imagine@theimagineers.co.za