Lassen Innovation, a service unit of Lassen Scientific Inc., has launched a new range of services to help organizations both small and large lead their markets. In a market that can best be described as "hyper-competitive" most organizations are failing to lead their markets in Future Ready Strategies, Innovation and the new science of Customer Experience Design. According to Lassen's CEO Nicholas Webb "as a Certified Management Consultant, I find it all too common, that great companies are rapidly becoming irrelevant as disruptive innovators are displacing their products, services and technologies with completely new business models." Nicholas also indicated that many of these same organizations are erroneously assuming that their old business practices will allow them to compete in a market of Hyper-Competition and Disruptive Innovation.