Boston, MA -- (SBWIRE) -- 08/07/2014 -- Despite the complicated economic context, bath and shower had a good performance in 2013 in Argentina. Mainly this good performance is explained by new products in small pack sizes and economic format, standing out plastic pouches as a refilled packaging in liquid soap. In addition, the enterprises made important promotions in retail such as two-for-one or discounts from 10% to 30% on certain days of the week to boost volume sales.

Competitive Landscape

Unilever de Argentina SA led bath and shower in Argentina with value share of 38% in 2013. The enterprise has an extensive portfolio of recognised brands like Rexona, Lux, Suave and Dove. Unilever has a clear dominance in bar soap, in which it held value share of 48% with Lux as its star brand.

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Industry Prospects

Over the forecast period, companies are expected to continue to offer promotions such as two-for-one and important discounts to boost sales, mainly in supermarkets and hypermarkets. Important launches in refill packaging are also expected, because they are an excellent option for maintaining volume sales during complicated economic contexts.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Argentina market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Bath and Shower in Argentina?
- What are the major brands in Argentina?
- How are sales of private label products evolving?
- What is the importance of intimate washes in the overall category context?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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