Bath and Shower in Argentina - New Market Report
Despite the complicated economic context, bath and shower had a good performance in 2013 in Argentina. Mainly this good performance is explained by new products in small pack sizes and economic format, standing out plastic pouches as a refilled packaging in liquid soap. In addition, the enterprises made important promotions in retail such as two-for-one or discounts from 10% to 30% on certain days of the week to boost volume sales.
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