Boston, MA -- (SBWIRE) -- 08/15/2014 -- Traditionally sales of bath and shower products have been attributed to the performance of bar soap, the largest product category in Uruguay. In 2013, however, body wash/shower gel recorded the best performance, achieving 21% growth, seventeen percentage points higher than in the previous year, reaching UYU20 million. On the other hand, bar soap only increased by 10% indicating a change in Uruguayan preferences. The second fastest growing category was liquid soap, which rose by 12% followed by intimate wipes and talcum powder.

Competitive Landscape:

Colgate-Palmolive continues to lead in bath and shower with a 43% value share in 2013, decreasing two percentage points during the year. The company continues to sell the leading brand Astral as well as Palmolive that offer a wide variety of products especially in bar soap. The Astral bar soap family brand includes: Protex Clasico, an everyday soap bar that ensures protection for all the family focusing on its antibacterial power which helps reduce the number of bacteria that cause acne, common skin infections and smell; Protex Deo 12, with deodorant protection that gives long-lasting protection against bacteria with a more refreshing fragrance; Protex Anis that combines antibacterial protection with anise extract for healthy and naturally fragrant skin; Protex Avena, with oats that helps protect the skin, while gently cleaning and removing impurities to protect skin health; and Protex Limpieza Profunda that helps remove bacteria, oiliness and impurities from the pores preventing pimples and blackheads.

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Industry Prospects:

The hygiene habits among Uruguayans continue to be very strong with habits beginning to change over the last decade stimulated by increasing purchasing power. During recent years economic growth encouraged Uruguayans to test out new products, and acquire more highly developed bath and shower products for specific use. Male- and female-specific products launched by different companies stimulated conservative Uruguayans into trying new solutions, fragrances and formats. This led to an evolution in Uruguayan preferences in bath and shower products. Even though it is estimated that the economy will decelerate, new habits have developed new standards and this development is expected to continue with companies launching more specific products and widening their lines.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Uruguay market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Bath and Shower in Uruguay?
- What are the major brands in Uruguay?
- How are sales of private label products evolving?
- What is the importance of intimate washes in the overall category context?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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