Boston, MA -- (ReleaseWire) -- 05/16/2014 -- Calming and sleeping in Turkey increased by 36% in current value terms in 2012 due to new product launches in capsule format, such as Passiflora Duo by Sandoz Ilac and Passiflora Mood by Matriks Ilac over the review period. On the other hand, the traditional syrup format by Sandoz Passiflora saw high value growth due to effective promotional activities, including increased usage of sales representatives to target doctors and pharmacists.
Euromonitor International's Calming and Sleeping in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Calming and Sleeping market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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