Boston, MA -- (SBWIRE) -- 06/04/2014 -- Concentrates is the smallest soft drinks area in Kazakhstan, recording total volume sales of just 0.1 million litres in 2013 and throughout the review period. The area's poor development can be attributed to the fact that concentrates require special preparation and are not suitable for on-the-go use. As a result, the area suffers from the growing popularity of ready-to-drink soft drinks.

Competitive Landscape

Proksima ZAO, with its Pripravich Kisel brand, continued to lead sales in 2013, recording an off-trade value share of 34%. The company's leadership is mainly attributable to its longstanding presence in the market which, together with high product quality, encourages strong consumer loyalty. Omega Kisel from Omega Spetsii accounted for 27% of retail value sales in 2013 and was the second most popular brand in the area.

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Industry Prospects

Concentrates has a projected forecast period CAGR of +1% in total volume terms and 0% in total constant value terms. Demand will increase as a result of the wider availability of ready-to-drink drinks alternatives and the increasingly hectic pace of modern life.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Concentrates industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Concentrates in Kazakhstan market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Concentrates in Kazakhstan?
- What are the major brands in Kazakhstan?
- Who are the key consumers of concentrates in Kazakhstan?
- How do premium vs. standard vs. economy brands compete for sales and market share?
- How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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