Concentrates in Kazakhstan - New Market Research Report
Concentrates is the smallest soft drinks area in Kazakhstan, recording total volume sales of just 0.1 million litres in 2013 and throughout the review period. The area's poor development can be attributed to the fact that concentrates require special preparation and are not suitable for on-the-go use. As a result, the area suffers from the growing popularity of ready-to-drink soft drinks.
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