Boston, MA -- (ReleaseWire) -- 08/04/2014 -- The sluggish economy in France hampered the level of consumer purchasing power. French consumers paid more attention to their spending and showed higher price sensitivity by cutting down on non-essentials. Since 2010, Henkel has marketed its liquid detergents by adjusting their product and prices in order to come into alignment with the lower consumer purchasing power. As a result, the positioning of its X-Tra range as a low-cost liquid detergent enabled PET bottles to grow in France, which created an opportunity for plastic screw closures to perform well.
Home care packaging sales should still enjoy positive growth over the forecast period. The latter is expected to be driven by product innovation and convenience. Furthermore, the impact of the previous baby boom should be a growth driver for brand owners, which will create opportunities for sizes, such as 1,000ml and 2,000ml within liquid detergents to grow. Overall, home care packaging is expected to stagnate over the forecast period.
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The Home Care Packaging in France market research report includes:
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Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
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