Boston, MA -- (ReleaseWire) -- 07/03/2014 -- Consumer tastes are becoming more sophisticated as they are exposed to a growing number of coffee drinks through on-trade specialist chains that are expanding rapidly. As a means of controlling their spending, consumers are turning to offerings which allow them to prepare similar products at home, such as speciality instant coffee. Manufacturers are responding quickly to this trend, with Nestle introducing more instant speciality varieties and launching its Nescafe Dolce Gusto pods.
Nestle Argentina SA and Cafes La Virginia SA led the category in 2012, together commanding a 53% value share of sales (65% when including JG Padilla, a subsidiary of La Virginia). Nestle derives the majority of its share from its instant coffee brands although over the last few years its share has been boosted by the robust growth of its Nespresso and Dolce Gusto brands in fresh ground coffee pods. Cafes La Virginia (including JG Padilla) ranked first in fresh coffee and second in instant coffee in 2012. Both companies have strong brands and well-developed distribution networks.
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Consumers are expected to continue to look for ways to make different types of coffee drinks at home, with growth expected to be driven by instant coffee. The expansion of on-trade specialists is expected to continue to attract young consumers, something companies need to begin considering in terms of product launches and promotions to include more variety in instant speciality coffee as consumers want to replicate these flavours at home without the hassle of creating milk foam or buying many different flavourings.
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The Coffee in Argentina market research report includes:
- Analysis of key supply-side and demand trends
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Our market research reports answer questions such as:
- What is the market size of Coffee in Argentina?
- What are the major brands in Argentina?
- How significant is vending in coffee distribution?
- How does the increasing number of speciality coffee shops impact retail sales of coffee?
- How are coffee pods performing in Argentina?
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Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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